DAN THOMAS

Brand Strategy + Creative: from boardroom to behaviour.

I solve the most expensive problem in marketing: the gap between what the business needs (Strategy) and what actually changes behaviour (Creative). I help close that gap, because I've worked on both sides of it.

Over 30 years, I've worked as an advertising agency account director in London (Saatchi & Saatchi, BBH, RKCR/Y&R), built businesses from the ground up, and created campaigns that deliver measurable commercial impact.